01 For Australian owner-operators

You built this business doing the work you're known for. I sort the brand behind it.

Brand first. Then the marketing and systems that flow from it. Built into the business, not bolted on.

Adelaide-based · serving Australia-wide

02 Who's behind this

Basel Aridi · Founder

You built this. You already know what it should be. The work, the standard, the way it should feel to deal with you.

The brand and marketing around it is the part that never quite catches up. No time to build it yourself. And the agencies that had a go handed back their idea, not yours.

That's the spot I built BrandSorted for. I work inside the business with you and build the brand you can already see. The stuff that's sat on your list for a year just gets handled.

What's left is the work you're known for. The business looks the part. People find you. Nothing pulls at your time unless it needs to.

If that's the spot you're in, this is what I do.

03 What "sorted" means

The business you can already picture. Built and running.

The version you've carried in your head, made real. The brand consistent everywhere it shows up. The look, the words, the way it feels to deal with you, all pulling the same direction.

Underneath it, the parts that used to sit on your list. Inbound handled. Marketing that keeps working whether or not you touch it that week. A setup a future hire could step straight into, without a handover call.

The one you always meant to build.

04 Where this fits

From a logo refresh to long-term strategy. Anywhere in between.

Brand identity

Marketing templates

AI chat assistants

Long-term strategy

Logo refresh

Landing pages

Content planning

Sales decks

CRM setup

Email systems

Day-to-day operations

Social templates

It might be the logo refresh you've been putting off for two years. The marketing system that's been duct-taped together. Or the long-term strategy you've never had time to sit with. Wherever it starts is where we start.

05 How this is different

Most brand help comes one of two ways. This is neither.

An agency on retainer, billing by the hour, talking to you through an account manager who isn't doing the work. Or a freelancer on a project, building one thing and disappearing. Both leave you running the brand on top of running the business.

Agency or freelancer

The work happens at arm's length.

Account manager between you and the work
Billed by the hour or by the project
Stops when the contract stops
Re-briefed every quarter
You're still running the brand

BrandSorted

The work happens inside the business.

You speak directly to the person doing the work
Ongoing partner, not a billable timer
Sticks around. Months to settle, years to compound.
Briefed once. Adjusted as the business shifts.
You stop running the brand

06 Who this is for

This is for you if

You built the business. You're still the one delivering the work it's known for. You've grown to the point where the brand and marketing around the work is starting to demand more time than the work itself. You'd rather be in the work than around it. You want a partner, not a vendor.

This isn't for you if

You've already got a marketing team or someone running brand internally. You want someone to take the brand away entirely and never think about it again. You want a quick fix in 30 days. None of those are bad things to want. They just aren't the shape of help this is.

07 The 20-minute chat

Twenty minutes. I ask what the business looks like now. You ask what you want to know.

By the end you have a clearer picture of whether it's the right shape of help for your spot.

If it's a fit, we keep going. If it's not, I'll point you toward what might help instead.

If we keep talking, I send a written proposal within a few days.

Book the chat

Prefer to think in writing first? Email me directly with a few quick answers and I'll come back with my thinking within 24 hours.